Graphics:  #

Social Media #

• When we are creating IGS (Instagram Story) graphics that promote an article, make sure to leave a space at the bottom of the graphic for a link sticker to be added when posting 
• The Close School social media calendar: Social Media Content Calendar – Close School
  • We post 3 times a week across all social media platforms
    • LinkedIn (LI): We usually post professional articles, highlights, and good news (wins) for the school 
    • Instagram (IG): We post for student outreach, event promotion, and faculty and student highlight stories
    • TikTok (TT): We post community engagement, student stories, 
    • Facebook (FB): We post a combination of content from LI and IG 

Solo: 

Solo is just like Linktree, it is a hub for all of the important links for the school. This should be updated weekly/whenever a post needs a link to be posted

• Step-by-step guide:
  • Log in and go to the ‘Links & Embeds’ section
  • Click ‘+ add new’
  • Paste the link and give it a title
  • Scroll down to the bottom of the page and press save

QR Codes: #

We often use QR Codes for our event promotion graphics on campus. Watch the tutorial below to learn how to make a QR code. Watch Tutorial 

Info Boards: #

Info boards are the graphics shown on the TVs around Drexel’s campus to promote University events. These often include a QR code to RSVP for an event and important information about the event (start and end times, location)

• The design for the info boards must be submitted 40+ days prior to the event. These are submitted internally by The Close School after we deliver the design to them.
• https://drexel.edu/umac/focus-areas/marketing/advertise/drexel-info-board 
• Dimension: 1920×980

Posters:  #

• Dimensions: 20in X 30in

Flyers #

• Dimensions: 8×12 

Yard Signs #

• Dimensions: 24×18 

Large Checks  #

• Dimensions: 48in X 21in

Brochures  #

• Tri-fold design dimensions: 11in X 8.5in

Website   #

Any website update for the actual Close School website (not Starter’s Review) should be sent to Logan.

Starter’s Review: #

Blog:  #

Headers: #

• Dimensions: 16:9 aspect ratio, 960 x 540 pixels.
• Preferably image or graphic without text as it may get cropped in the preview.

Copy:  #

General Copy Guidelines:

All blog posts need to have an excerpt (1.5 sentences summing up the blog/making the reader want to read more). 

• Re-publishing a Professor highlight or publication:
  • Header
  • Intro copy, summarizing what the publication is about
  • A link CTA to the original article
  • Example 
• General articles (written by us):
  • These will all have a standard structure
  • If there are photos of students, use them throughout the blog and preferably in the header image
  • Example Please note the headings in this article, make sure to format your copy document like this 
• If there are photos use those in the blog and header

Event Listings:  #

Headers: #

• Dimensions: 16:9 aspect ratio, 960 x 540 pixels.

Copy #

• Must fill out all fields.

Email:  #

Stater’s Review sends out an email once a month including: 

• Articles and events currently up on Starter’s Review
• Additionally, any upcoming event highlights and announcements from the Close School
• Dimensions: 800px or 1600px (images will never be wider than 800px)