Email Marketing #
Email service provider: MailChimp
- File size limit: 1 MB (max, not recommended)
- Timezone: EST
- Email types:
- Image-based
- Image-based w/ Dynamic content
Email Specs:
- Classic Builder Template width: 600px
- New Builder Template width: 660px
- Max image asset width: 1200px (old builder), 1320px (new builder)
- image slices from designers cannot exceed the above limit
- Image file size: recommended ~200kb
- Supports gif?: Yes
Any image assets provided for Phils My Pharmacist must not exceed a combined width of 1200px / 1320px (old builder / new builder)
If we have a single image slice for a single column in an email, that asset cannot be larger than 1200px/1320px or smaller than 600px / 660px (old builder / new builder)
If we have 2 images side by side for a 2-column layout in an email, the combined width of these slices side-by-side cannot exceed 1200px / 1320px or be smaller than 600px / 660px (old builder / new builder).
Social Media #
Facebook #
Instagram #
TikTok #
Website #
Blogs #
Featured Image
- Dimensions: 9:16 aspect ratio
- 675 x 1200 pixels
- File size: 100 kb or less
- File types: Webp (preferred), png, jpg
Excerpt
Excerpts are used by default as a post listing’s description text. When a post is listed on the site (ex, a blog category page), within an email, or in search results, the accompanying description is the excerpt by default.
- Character limit: 150-180 characters
- Front-load with keyword / keyphrase as needed
- Typically used for Search Result description.
- Avoid using first sentence of post as excerpt if possible
Post Title
- Set by default as the Heading 1 (H1) of the post
- All top level document headings in the post body copy should be set to H2 or lower
- Document headings must start at H2 and descend down as needed.
- Jumping a heading level is unacceptable (ex. going from H2 to an H4 without an H3 in between)
