Review the below checklist for specs and requirements to specific social media platforms managed at Argyle Interactive.
Pre-Scheduling Checks (Within the Scheduling Tool) #
- Post Type Selection: Verify the correct platform and post type is selected (e.g., image, video, carousel, story, reel).
- Visual Asset Upload: Confirm the correct image/video/GIF is uploaded. Double-check for any accidental uploads of incorrect files.
- Caption/Copy Review:
- Spelling and Grammar: Proofread for any typos, grammatical errors, and punctuation mistakes. Use a spell checker if available within the tool.
- Spacing and Formatting: Ensure proper line breaks, paragraph spacing, and use of bold/italics (if applicable) for readability. Check for extra spaces or inconsistent formatting.
- Tone and Voice: Confirm the caption aligns with the brand’s voice and tone guidelines. Think, “Does it sound like the other posts?” and “does it sound like something I would read/post on that platform?”
- Call to Action (CTA): If applicable, verify the CTA is clear, concise, and correctly formatted (e.g., “Link in bio,” “Visit our website,” “Shop now”).
- Hashtag Optimization:
- Relevance: Ensure hashtags are relevant to the post’s content and target audience. Ensure they are relevant to the platform and its unique usage of hashtags.
- IG: Need to use keywords in copy and a few, highly relevant hashtags.
- LI: Can use hashtags within copy, with more brand concepts.
- PI: Relevant to searches on the platform.
- TT: Combination of top hashtags/topics and relevant content.
- Number: Adhere to the platform’s best practices for the number of hashtags Should aim for 3-5 per platform.
- Formatting: Check for correct hashtag formatting (e.g., #hashtag, not # hashtag). Avoid using overly generic or banned hashtags.
- Relevance: Ensure hashtags are relevant to the post’s content and target audience. Ensure they are relevant to the platform and its unique usage of hashtags.
- Link Insertion (If Applicable):
- Accuracy: Double-check the link’s accuracy. Test the link within the scheduling tool if possible.
- QR Codes: Double-check the link’s accuracy. Test the link within the scheduling tool if possible.
- Link Shortening: Use a link shortener (e.g., bit.ly or loomly link shortening) for a cleaner appearance and tracking purposes. Do not shorten the link if we want people to enter it themselves in search.
- Where Links Go: Different platforms have different link options.
- IG: should not have the link in the caption. Instead, should be directed to find the link in the bio or other known to the audience location. IGS can have the link in the post as a clickable linked CTA.
- LI: Link can be in the caption, however article and news highlights can be added into the post as a clickable pulled link attachment instead.
- TT: Link in bio section.
- Facebook: Link can be in the caption, however article and news highlights can be added into the post as a clickable pulled link attachment instead.
- PI: Image should be linked rather than have the link in caption.
- Location Tagging (If Applicable): Ensure the correct location is tagged for events.
- User Tagging (If Applicable): Verify the correct accounts are tagged. Double-check for typos in usernames and that the user tagging works when post is posted (as sometimes it breaks).
- Music Selection (For Videos/Reels/Stories):
- Appropriateness: Confirm the selected music is appropriate for the post’s content and target audience.
- Volume: Check the music volume to ensure it’s not too loud or too quiet.
- Copyright: Verify the music is cleared for commercial use or falls under fair use guidelines. Meaning if it is a business account then your music selection is more limited.
- Assets With No Music: Videos that do not have music should have music added to them as posts from in platform selection.
- Story Specifics (If Applicable):
- Stickers/GIFs/Polls: Ensure any interactive elements are correctly placed and functioning.
- Swipe-Up Links: Verify the swipe-up link (if available) is accurate.
- Platform Specifics:
- Character Limits: Ensure the post adheres to the character limit and is not cut off.
- Image/Video Dimensions: Confirm the visual assets meet the platform’s recommended dimensions.
Scheduling and Publishing #
- Date and Time: Double-check the scheduled date and time for accuracy. Consider audience activity patterns for optimal posting times.
- Platform Selection: Confirm the post is scheduled for the correct social media platforms.
- Preview: Use the scheduling tool’s preview function to see how the post will appear on each platform.
Post-Publishing Checks (After the Post Goes Live) #
- Visual Appearance: Verify the post appears as intended on each platform.
- Check for any cropping issues or formatting changes.
- Check tags went through correctly.
- Check links are working properly/have been added to the bio.
- Check content is posted to all pre-determined platforms.
- Engagement Monitoring: Briefly monitor initial engagement (likes, comments, shares) to identify any immediate issues (no backlash, mistake being called out, etc.).
- Engagement: Engage with each account we have access to for 10 minutes per week through social media monitoring and comment tools in Loomly.
- Like/respond to comments.
- Reshare relevant content we were tagged in.
- Reach out to those we can get a quote or use photos from for additional content.
Additional Tips for Interns #
- Consult Style Guides: Refer to the company’s social media style guide for specific guidelines on tone, voice, hashtags, and other elements.
- Ask Questions: If unsure about any aspect of the posting process, don’t hesitate to ask a supervisor or team member.
- Double-Check Everything: It’s always better to double-check than to have to correct a mistake after a post has gone live.
