Phil’s My Pharmacist Guidelines

Important Notes: #

For Phil’s blogs, we download his videos (those shown on the homepage) and use a screenshot as the blog header.
Products in carousels need to be tagged.

Phil’s blogs and products in the blogs must be tagged to ensure that they appear when using the search function on the website.
- Ex. if the product is acne cream, the tags should include: acne, cream, skincare, brand name, and anything else that may be relevant to the product.

Phil’s blogs have shopping carousels we get product cutouts from MHS 600×600 white background.
The other shopping carousels are also 600×600 white background.

Watch the tutorial below for instructions on transcribing and uploading a blog.
- Watch Tutorial

Phil’s copywriting guide can be found HERE.Copy of Phil’s My Pharmacist_Argyle Brand Guidelines
Blogs are either transcribed from Phil’s social media videos or written by Argyle. Here are examples of both:
- Argyle Written Blog.
- Transcribed Blog.
Blogs that we write will be product or topic-related with shopping graphics cut out and header images created by MHS.

Phil’s emails typically fall into 2 categories: Feedblock Blog Emails and Campaign Emails.
Phil does not have an active RSS Campaign. Instead, there is a template per category that is called Feedback Campaign (categories match colors) and is used to create the weekly blog emails (the RSS component of it pulls the last published blog into the email). These emails are sent 2-3 times a week (depending on number of blogs posted). These emails also have to:
- Have a unique subject/preview line created using Copy.ai (PW: ArgyleIsKewl2024!).
- Have a Featured Product relevant to the verticle (matching the color verticle) added to the bottom.
- Have a discount highlight if any of the products in the blog come from a company that Phil lists on his Discount Page.
Phil often has 2-3 campaigns running in addition to these 2 consistent emails + RSS emails. These tend to focus on brands, specific health concerns, or specific product/partnership features.
Watch the tutorial below for instructions on how to create an email for Phill.
- Watch Tutorial

Phil has a consistent newsletter that is to be sent on the 15th of every month.
There is also an end-of-the-month ‘Top Products’ email to be sent between 3-5 days from the end of the month.
Phil often has other campaigns running in addition to these 2 consistent emails.

Phil uses SMS through Mailchimp.
1 SMS message must be under 160 characters (without emojis or images).
If the message contains an image or emoji it becomes an MMS which is 3 times the credits.

Image size: Images should be no more than 640 pixels wide and 1,138 pixels tall, which is a 9:16 aspect ratio. This ratio is optimized for mobile screens.
Image file size: Images should be less than 300 KB. Larger images may not be supported by all devices.