Logan’s Test

testing

Clients: https://docs.google.com/spreadsheets/d/1r6honTC2ufjvWsHAc0zOs7WRuWwCg-BAaPCqQvTerc0/edit#gid=0

Content Calendar: https://docs.google.com/document/d/1s5l8kINbVxFTnmdoKjX98_KFG3hZKle5D9slVyo0hQs/edit

Developer

The developer develops the websites, works on website maintenance tasks, SEO, implements analytics.

Designer

The designer owns all creative direction for the project. decides how to implement branding and design the asset.

NOT: Copywriter, proofreader, strategist

Copywriter

The copywriter reviews the strategy and provides copy for the assets based off the strategy. The copywriter should also select the imagery or provide graphic details for the designer to execute. This person also writes interview questions for blog articles shot by videographer.

Strategist

The strategist looks at the goals and services we have sold, figures out what assets need to be delivered across what channels and when. They set the content calendar with a complete list of tasks and deliverables that need to be assigned. The strategist also studies analytics to make strategy decisions. The strategist should also be looking for holes and schedule meetings with the team to fix issues

Project Manager

Fields all project requests and needs and assigns them out, writes briefs – continues to check in to make sure everyone meets their deadlines and the project is done correctly. They are also reviewing the briefs to make sure they are complete before assigning them. Project manager should handle vendor coordination and print fulfillment

Account Manager

Person that the client talks to and has a relationship with. Shares ideas/needs. AM shares those needs with the strategist (if its an ongoing strategy) and or the project manager (if its a single task) to be implemented. They deliver the work and check in with the client to make sure its been delivered… make sure its delivered etc.

Ad Manager

The person that manages the ongoing ads both PPC and Social Media

Social Media Manager

This person should be writing posts, requesting the creative, and implementing the posts

Photographer/Videographer

This person is responsible for capturing content.

Email Marketer

This person puts together the emails and implements them in the email marketing platform

Who holds what titles?

Andrew

Developer

Email Marketer

Nghi

Copywriter

Developer

Email Marketer

Aly

Copywriter

Strategist

Social Media Manager

Photo/Video

Katie

Copywriter

Social Media Manager

Photo/Video

Project Manager

Nikol

Account Manager

Strategist

Jon

Developer

Copywriter

Project Manager

Account Manager

Ad Manager

Email Marketer

Logan

Project Manager

Account Manager

Copywriter

Developer

Bobby

Developer

Daniel

Designer

MHS

Designer

Nari Creative

Designer

Julie

Copywriter

Annie

Copywriter

Isabelle

Copywriter

Parker

Project Manager

Amy

Photographer/Videographer

Sasha

Photographer/Videographer

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