Rittenhouse Orthodontics
Own what matters most
Rittenhouse Orthodontics Designs Bespoke for the Luxurious Patients Seeking the Best Orthodontics Treatment
Challenges
Challenges
Rittenhouse Orthodontics designs bespoke care for the luxurious patient seeking the best orthodontic treatments on the market. Dr. Tuncay’s experience runs deep through the history of orthodontics and dentistry around the world, but his website and advertising creative lacked the modernness and esthetic expected by high-value clients.
Website Design | SEO | Creative Development
Social Media Management | Digital Advertising
Strategy
Strategy
Argyle created a website that matched the expectations of a luxurious shopper. We presented three directions to modernize the Rittenhouse Orthodontics brand (from modernized to re-imagined) and moved forward with the gold-toned and elevated classic look that matches the inside of the Rittenhouse Orthodontics office.
Additionally, since Rittenhouse Orthodontics did not have developed buyer personas, Argyle ran a creative and audience test to diagnose if Rittenhouse’s assumed audience matched their actual buyers.
Through tailored a/b tests and research, Argyle found the optimal audience, creative direction, and copy to entice buyers for Rittenhouse Orthodontics to utilize in their future lead generation efforts.
- 2.5 million impressions from Google Ads
- Modernized & elegant web experience
- +7,000 clicks throughout the campaign
- 10 creative a/b test directions for 3 buyer personas
- Average CPC of $0.80 (62% below industry average)
- 6x organic reach on social media
- 2.5 million impressions from Google Ads
- Created an Instagram account from scratch and grew it with new followers
- Received an overwhelmingly positive response from our social media management and content strategy resulting in a new stream of positive client reviews
- A mobile-friendly and responsive website matching client expectations. In fact, numerous new clients mentioned the website as their reason for choosing RO’s services
Strategy
- 2.5 million impressions from Google Ads
- +7,000 clicks throughout the campaign
- Average CPC of $0.80 (62% below industry average)
- 6x organic reach on social media10 creative a/b test directions for 3 buyer personas
- Created an Instagram account from scratch and grew it with new followers
- Received an overwhelmingly positive response from our social media management and content strategy resulting in a new stream of positive client reviews
- A mobile-friendly and responsive website matching client expectations. In fact, numerous new clients mentioned the website as their reason for choosing RO’s services
