Client

Tactix

WEBSITE

Categories

  • Brand Development
  • Print Materials

THE TACTIX EXPERIENCE

Tactix: The Tenant Brokerage firm helps potential commercial renters find the perfect office space. Clients include tenants of all sizes, both public and private, ranging form large, established Fortune 500 companies to small entrepreneurial firms, law, accounting and other professional service firms, universities, healthcare systems and other institutions.

Client

Tactix

WEBSITE

Categories

  • Brand Development
  • Print Materials

THE "SITCH"

Tactix's original appearance did not reflect the quality of its company. The firm needed to modernize its brand image to appeal to a broader market and stand out among competitors.

Old Logo

Updated Logo

OUR APPROACH

Argyle's creative team designed a new brand including a logo, color scheme, and clever marketing materials. The branding process began by creating a sleek logo with thin lettering and a bold "X".

The "X" shape defines the new brand and has been applied on all marketing materials. Argyle was tasked with devising a custom brochure that made a statement. Our design team constructed a die-cut "X" for the brochure cover, including the Philadelphia's skyline and a glossy varnish around the trim.

THE ARGYLE ADVANTAGE

Argyle was challenged to execute an out-of-the-box marketing piece that would impress clients. Argyle achieved this by providing the firm with "Tac Tix" - mints and packaging that resembled the popular Tic Tac brand.

CONCLUSION

Argyle was able to leverage its expertise in branding to provide the client with a timeless brand. The updated brand has influenced the growth of Tactix by transforming them into a cutting-edge tenant brokerage firm in Philadelphia.

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