Client

Law Enforcement Against Drugs

WEBSITE

Categories

  • Web Development
  • Email Newsletter
  • Social Media Marketing

LEADING ON THE STREETS, IN THE CLASSROOM, AND ONLINE

Law Enforcement Against Drugs (L.E.A.D.) provides the leadership, resources, and management to law enforcement agencies and communities. The proven and effective programs deter youth and adults from drug use, drug related crimes, bullying and violence.

Client

Law Enforcement Against Drugs

WEBSITE

Categories

  • Web Development
  • Email Newsletter
  • Social Media Marketing

THE "SITCH"

L.E.A.D. requested a modern website redesign to match its growing visibility. The goal was to create a uniform website, social media presence, and newsletter that informed educators and community leaders about L.E.A.D.'s initiatives to educate youths and adults about the risks of drugs and violence.

OUR APPROACH

Argyle developed a coordinated online presence across a website, social media platforms, and an email newsletter. Our main focus was to promote L.E.A.D.'s events and initiatives to increase brand awareness and drive website traffic

WEBSITE DEVELOPMENT

Argyle focused on reframing the resource section since the site is largely dedicated to news updates. We integrated the donation system with PayPal and incorporated AmazonSmile functionality to streamline the fundraising process. Additionally, we included a live Twitter feed and online store.

EMAIL MARKETING

Argyle created an email template for a monthly newsletter with updates on various L.E.A.D. events and initiatives, and the instructor of the month. Argyle optimized the newsletter for high click-through rates by shortening descriptions, including actionable buttons, and sending the emails at higher open times.

SOCIAL MEDIA MANAGEMENT

Argyle implemented a posting and ad strategy that informed L.E.A.D.'s following of upcoming events, the organization's community involvement and showcased the monthly officer and school of the month. These posts encouraged the following to engage with the pages, attend events or donate to the organization.

THE ARGYLE ADVANTAGE

Argyle's efforts established L.E.A.D. as an advocate in the anti-drug and violence community. L.E.A.D.'s increased awareness, reputability, and participation encouraged more school districts to adopt the curriculum and create safer, healthier communities.

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