Client

Garden State Education Group

WEBSITE

Categories

  • Web Development
  • Social Media Management

GARDEN STATE EDUCATION GROUP

The Garden State Education Group is a NJ nonprofit that consists of executives who have successfully implemented the Aggregator Approach in business and commercial settings and educators who have been successful in managing local education agencies and institutions of higher education. GSEG's objective is to create outcomes that will increase the pool of all students (women and minorities) who will participate in STEM education that will lead to quality middle class jobs.

Client

Garden State Education Group

WEBSITE

Categories

  • Web Development
  • Social Media Management

THE "SITCH"

Garden State Education Group (G.S.E.G.) approached Argyle, needing major improvements on their online presence. Their former website was outdated and had little useful information about G.S.E.G.'s services.

OUR APPROACH

WEBSITE DEVELOPMENT

Argyle refreshed the look of the G.S.E.G. website with a sleek, interactive look. The new website was easily navigable and easily digestible. In addition, Argyle implemented a social media posting strategy to improve G.S.E.G.’s overall online presence.

To further help G.S.E.G. relay their mission, we built in a portal to direct site users to information about jobs, events, internships, and grant opportunities. The portal was interactive and easy-to-use; people from all age groups could understand it.

SOCIAL MEDIA MANAGEMENT

Argyle built G.S.E.G.'s social media presence from the ground up and provided management and content creation. The foundation of the social media strategy was hashtag research to direct and target our posts, which we follow up with fun graphics and interesting articles to draw visitors in.

THE ARGYLE ADVANTAGE

Being from South Jersey, Argyle had a personal connection to the Garden State Education Group. We met with G.S.E.G. 1-2 times per week to discuss the initiatives and conducted the campaign at a low cost.

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