Client

East Coast Gaming Conference

Categories

  • Conversion Rate Optimization
  • Content Generation
  • Online Ads
  • Social Media

THE EAST COAST GAMING CONGRESS

The 20th Annual ECGC conference highlights emerging gaming technologies and provides opportunities for the gaming industry's top executives, public officials, and analysts to discuss the future of gaming.

Client

East Coast Gaming Conference

Categories

  • Conversion Rate Optimization
  • Content Generation
  • Online Ads
  • Social Media

OUR APPROACH

Powered by social media posts & ads, email marketing and Google Adwords, the campaign directed traffic to customized landing pages for each target audience. Argyle's goal is to increase registrants and raise awareness for ECGC.

ONLINE ADVERTISING

GOOGLE DISPLAY ADS

Argyle developed and implemented a dual strategy of targeted search and display ads. The ads promoted the event on high-traffic casino and gaming websites. Performing well above industry average, the Adwords campaign concluded with:

1.7 Million

IMPRESSIONS

SOCIAL MEDIA ADS

Argyle ran targeted Facebook, Twitter, and Linkedin ads six weeks prior to the event. Audiences were affiliates of the ECGC Facebook page, specifically targeted Facebook users in terms of education, profession and location, as well as the groups created by our pixels.

Impressions

CONTENT CREATION

SOCIAL MEDIA GRAPHICS

Created and posted colorful promotional graphics, attracting the attention of potential registrants via social media platforms and Google ads.

VIDEO PRODUCTION

Argyle contracted and managed a video crew to film the conference. The video crew conducted interviews with prominent attendees, creating original promotional content for the 2017 ECGC campaign.

WEBSITE DEVELOPMENT

LANDING PAGES

Argyle created custom landing pages for each target, receiving traffic from Google Adwords and social media outreach.

The landing pages accounted for over 70% of ECGC site visits.

EMAIL MARKETING

SEGMENTED EMAIL STRATEGY

Argyle developed eye-catching, targeted emails for new and returning ECGC attendees. The emails informed audiences of feature panels, keynote speakers and registration.

THE ARGYLE ADVANTAGE

Argyle reached specific markets and orchestrated digital strategies using advanced targeting methods. The campaign peaked the interest of prominent leaders within the gaming industry, establishing ECGC as the premier gaming conference on the east coast.

RECOGNITIONS AND ENGAGEMENT

CONCLUSION

Combining creativity with segmented targeting, Argyle reached its goals of acquiring more registrants, creating a strong digital presence for the conference and reaching new audiences who were not previously exposed to ECGC. With data from a variety of digital marketing strategies, Argyle now has the insights to formulate successful ECGC campaigns for upcoming conferences.

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