Client

ChocAmo Cookie Cups

WEBSITE

Categories

  • Rebrand
  • Content Creation
  • Comprehensive Campaign

BORN & BAKED IN PHILLY WITH LOVE

Founded by Drexel student, Michelle Silberman, ChocAmo is a specialty dessert company that creates the ultimate delectable experience: The Cookie Cup.

Client

ChocAmo Cookie Cups

WEBSITE

Categories

  • Rebrand
  • Content Creation
  • Comprehensive Campaign

THE "SITCH"

After being incubated for some time, ChocAmo was ready to take their brand to the next level and expand nationally. They were about to be on the shelves of Whole Foods and were preparing to scale their business up through a Kickstarter campaign.

OUR APPROACH

The Argyle creative team developed a brand identity including a logo and an overall brand aesthetic that exemplified the fun aspect of the brand, showcased the Cookie Cups, and conveyed the correct pronunciation of ChocAmo. In addition, Argyle developed and executed a full-service marketing campaign.

Old Logo

Updated Logo

REBRAND

The new ChocAmo brand was colorful and bright. Argyle created business cards, flyers, stickers, banners, etc., for use in packaging and at events.

KICKSTARTER CAMPAIGN

$20,315

pledged

112%

funded

305

backers

KICKSTARTER FUNDING

THE ARGYLE ADVANTAGE

Argyle revolutionized ChocAmo's brand, increasing its visibility around the Philadelphia metropolitan area. Through successful packaging and product promotion, ChocAmo has been approved for recurring orders in the Whole Foods market. In addition to the successful Kickstarter campaign, ChocAmo's revenue is continuously increasing.

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