Brand, brand, and brand some more. Hylen’s associates are fun, innovative, friendly, and they pride themselves on providing exemplary service.  Our job was to augment that feeling and put it into web form through targeted design to the newly researched customer personas. This ultimately will help them convert users more easily as the experience for a user is much more specific and can help them move along quickly. We also wanted to approach it as if we were building the site as a startup (due to the rebranding) in order to give it a fresh look and feel.

Limiting the links and CTAs on the site also helped us prioritize what we and the Hylen team deemed necessary from a UX perspective. We wanted everything to be direct, simple, and very straightforward to any type of user.

Once the website was launched, Argyle created new brand guidelines, social media strategy, and content creation strategy for Hylen CPA and helped them execute them.