Email Marketing #
Email service provider: MailChimp
- File size limit: 1 MB (max, not recommended)
- Timezone: EST
- Email types:
- Image-based
- Image-based w/ Dynamic content
Email Specs:
- Classic Builder Template width: 600px
- New Builder Template width: 660px
- Max image asset width: 1200px (old builder), 1320px (new builder)
- image slices from designers cannot exceed the above limit
- Image file size: recommended ~200kb
- Supports gif?: Yes
Any image assets provided for Lya Mariella must not exceed a combined width of 1200px / 1320px (old builder / new builder)
If we have a single image slice for a single column in an email, that asset cannot be larger than 1200px/1320px or smaller than 600px / 660px (old builder / new builder)
If we have 2 images side by side for a 2-column layout in an email, the combined width of these slices side-by-side cannot exceed 1200px / 1320px or be smaller than 600px / 660px (old builder / new builder).
Social Media #
Facebook #
Instagram #
TikTok #
Website #
Blogs #
Featured Image
- Dimensions: Â 1.04:1 aspect ratio
- 614 x 588 pixels
- File size: 100 kb or less
- File types: Webp (preferred), png, jpg
Excerpt
Excerpts are used by default as a post listing’s description text. When a post is listed on the site (ex, a blog category page), within an email, or in search results, the accompanying description is the excerpt by default.
- Character limit: 150-180 characters
- Front-load with keyword / keyphrase as needed
- Typically used for Search Result description.
- Avoid using first sentence of post as excerpt if possible
Post Title
- Set by default as the Heading 1 (H1) of the post
- All top level document headings in the post body copy should be set to H2 or lower
- Document headings must start at H2 and descend down as needed.
- Jumping a heading level is unacceptable (ex. going from H2 to an H4 without an H3 in between)
Products #
Product image
- Dimensions: 5:8 aspect ratio
- 100 x 160 pixels
- File size: 100 kb or less
- File types: Webp (preferred), png
- Background: transparent
Product details
These products are strictly listings, which means limited space for characters. We must shorten product details as much as possible. We must also make sure to use appropriate affiliate link urls.
Below are general tips for each:
- Title: 15-40 characters
- Description: 60-140 characters
- Link: ensure it’s from affiliate platform, never direct links!
- Sub heading: optional, usually between 2-3 words (ex. So cute!)
