It’s important to know what you don’t know. My first day of work at Argyle, I didn’t know that. Comfortably placed in the VentureF0rth coworking space in Philadelphia, the sprawled out desks, bustling workers, and collaborative atmosphere felt both welcoming and encouraging. I had recently finished up college, and my education prepared me with some skills and abilities I needed for this working world. Still, there are certain things that you don’t quite realize until you are in the thick of it. After spending a few months in the digital marketing world, here are some things that I know now that I did not know when I began.
Digital Is the Past, Present, and Future
When people talk about the future of business (especially marketing), they say look to digital. Focus on SEO, analytics, social media, web design, email marketing, etc. It’s a focus for all businesses looking forward. If you don’t get going, they say, you’ll fall behind. The fact of the matter is this: digital marketing is not the future. It is the present. And even the past. All demographics of people spend significant time using smartphones, computers, and other devices displaying digital media.
Customers don’t just consider social media when they look at a brand, they sometimes turn to it before anything else. A company is no longer distinguishable from its digital footprint. Every business from large corporations to small mom and pops race to keep up with transformative digital practices which are evolving every day.
Advertising and marketing communications are changing rapidly. It is an exciting time in the marketing industry, but businesses need to be ready and willing to adapt or risk being left in the dust, and to embrace the digital revolution if they haven’t already.
Creativity Isn’t an Absolute
When people talk about creative agencies, they talk about creatives and their counterparts: left brain, right brain, introvert, extrovert, abstract, analytic, the list goes on. These labels assign themselves to different positions. While sometimes accurate, these intuitions can create siloed workspaces, and serve to paint only a portion of the real picture.
It’s important to note that nothing is an absolute and people surprise you every day. Creativity can spark in anyone at a moment’s notice. Instinct, feeling – certain images, words, designs – these intangibles are enmeshed in our day to day lives, and everyone experiences them at one point or another. Don’t diminish anyone’s creative voice. Keep an open mind and allow yourself to be surprised. Holistic growth is key to a successful agency.
When You Care About Your Work, Your Audience Cares About Your Work
The difference between bad work and good work is skill, effort, and ability. The difference between good work and great work is care, emotion, and time. There is a distinct difference between churning out mediocre work that you don’t care about and putting care into content that you create. And this difference is palpable to the audience.
It takes more time. It takes more effort. It takes more work. It is not easy and it is a grind. But when the light bulb goes off and something in your mind clicks you must realize that is only the first step of an arduous process. You need to be ready to put the care into completing that task to your absolute best ability. Set a high standard for yourself and refuse to call any work finished until it has surpassed this standard. Careless content has no place in front of a client or a consumer. They can tell – and so can you.